Reasons Not to Use Minimalist Design

A lit light bulb stands out from blue ones.This article is continued from “Reasons to Use Minimalist Design”.

Minimalism is a particular style of design where the actual design elements are used sparingly. The philosophy behind minimalist design is that “less is more.” Because of the stark simplicity of minimalism, as well as its immediate legibility, it has become increasingly popular in the digital age. However, just because it is used so prevalently, it doesn’t mean that every project and every brand will benefit from using minimalism. This short series will explore whether it is beneficial to use minimalist design or not. Here are some reasons why you might not want to use minimalism with your next design project…

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Reasons to Use Minimalist Design

A sleek computer workspaceMinimalism is a particular style of design where the actual design elements are used sparingly. The philosophy behind minimalist design is that “less is more.” Because of the stark simplicity of minimalism, as well as its immediate legibility, it has become increasingly popular in the digital age. However, just because it is used so prevalently, it doesn’t mean that every project and every brand will benefit from using minimalism. This short series will explore whether it is beneficial to use minimalist design or not. Here are some reasons why you might want to use minimalism with your next design project…

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Tips for an Effective Brochure Campaign

Happy couple laughs while reading brochureAn old school brochure campaign is still an effective way to get your organization’s message out across a geographic area. A brochure is a highly effective concentration of information that can serve as an introduction to a new product or service, a reminder for that product or service, and an educational tool that informs consumers. Here are some tips of how to create a powerful brochure campaign that effectively communicates to your audience…

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How to Create a Company Color Palette

An arrangement of bright colorsA brand is everything that a business is, from the way that it operates, to the way that it presents itself to the rest of the world. People like brands they can trust. Despite the fact that a business is ever changing and reforming, a brand gives a company an identity that feels consistent. While there are many aspects to building a brand, much of it having to do with a company’s continuous actions, one of the initial ways to give your brand an identity is to give it a thoughtful color scheme. This is not something that should be done haphazardly. Colors completely change the way that people think about what they see. Here are some tips for creating your company’s color palette…

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