A brand is everything that a business is, from the way that it operates, to the way that it presents itself to the rest of the world. People like brands they can trust. Despite the fact that a business is ever changing and reforming, a brand gives a company an identity that feels consistent. While there are many aspects to building a brand, much of it having to do with a company’s continuous actions, one of the initial ways to give your brand an identity is to give it a thoughtful color scheme. This is not something that should be done haphazardly. Colors completely change the way that people think about what they see. Here are some tips for creating your company’s color palette…
The 60-30-10 Rule, and When To Break It
One of the most consistent standards in the world of design, at least when it comes to color, is the 60-30-10 rule. Essentially, this is just a rough guide for how a common tri-color design should break down. Use your primary color for about 60% of the image, your secondary color for 30% of the image, and an accent color for the remaining 10%.
This is a quick way to help make your design look sleek and professional. However, following this rule religiously traps you in a box, away from intriguing and more exciting possibilities. If you have an idea that breaks this rule, then go ahead and break it. However, simply be aware about why you are breaking it.
Look At What Other Companies Are Doing
Get an idea of what other businesses in your industry have done for their color scheme. This gives you an idea of what is working for them and, more importantly, what you can do to separate yourself and establish a different image.
Show Your Company’s Identity
Boring doesn’t stand out. Ideally, your company isn’t boring, but full of unique minds that help innovate and build new ideas every single day. Your company has an identity. Don’t be afraid to let that identity show. In fact, you should strive to let that identity shine through in your company’s color palette.
The worst thing that you can do with a color palette is let it get muddled. If you do this, you risk losing the emotional and visceral impact that your brand can have on consumers. Instead, be bold and don’t be afraid to be minimal. The strength of a single stroke of color can oftentimes do more than a variety of different tones and shades.