Minimalism is a particular style of design where the actual design elements are used sparingly. The philosophy behind minimalist design is that “less is more.” Because of the stark simplicity of minimalism, as well as its immediate legibility, it has become increasingly popular in the digital age. However, just because it is used so prevalently, it doesn’t mean that every project and every brand will benefit from using minimalism. This short series will explore whether it is beneficial to use minimalist design or not. Here are some reasons why you might want to use minimalism with your next design project…
This is the primary reason that so many people seek to use minimalism in their projects. It’s sleek. The pared-down visual elements of minimalist design have the capacity to make it strikingly elegant. This very reason is why it is so popular right now. Think about Apple’s branding, which is a perfect example of modern minimalism, and a major part of why the style is everywhere we look today. The sleek look of an iPhone is part of what makes it such a luxury item. It’s not merely a tech accessory, it’s also a fashion statement.
Easily Guides the Viewer
When you take away other elements for the viewer to look at, it makes it easier to elevate the elements of a design that you actually want the viewer to focus on. This makes your design immediately accessible and easily legible to an audience. In today’s marketplace, which is saturated with content, this can actually help you stand out. The more visual elements that are in a design, then the more that a viewer has to work to process what they are looking at. Minimalism enables designers to get right to the heart of what matters in the project.
Improves UX and UI
If you are working in the digital realm (and today, everyone works in the digital realm), then you know how important it is for designs to take into account user interface (UI) and user experience (UX). Minimalist design works extremely well for this purpose, since the sparing design elements can easily be minimized and rearranged and kept clear to the interface and for a user to read.
This article is continued in “Reasons Not to Use Minimalist Design”.