An old school brochure campaign is still an effective way to get your organization’s message out across a geographic area. A brochure is a highly effective concentration of information that can serve as an introduction to a new product or service, a reminder for that product or service, and an educational tool that informs consumers. Here are some tips of how to create a powerful brochure campaign that effectively communicates to your audience…
Be Specific About Your Goal
Before you can truly go out of your way to create a powerful brochure campaign, you need to know exactly what you want to get out of this campaign. There needs to be a clear and concise goal that is made at the outset before any work begins, so that each decision you make later on in the process can be made in service of this goal. If you want to inform consumers about a specific product or service, then make sure every aspect of the brochure is working to provide information that people can sink their teeth into. If you want to generate excitement for an upcoming event, then make sure each and every part of every page has a part to play in that goal as well.
Use Stunning Design That Conveys a Message
At the end of the day, if a brochure doesn’t catch your audience’s attention, then it was a failure from the get-go. We live in a world where consumers are surrounded by content and media for every waking second. This is why good design is so important, as it makes you stand out and sets you apart from your competition. An effective brochure is like a two-part symphony: the first part is all about bringing people in with a stunning design, and the second part is allowing them to further engage with information that they find exciting or useful. If you don’t grab them with the design, though, then there’s no point to the second part.
Half of The Battle is Distribution
If you make the best brochure that you can, which is conveying the right message in an intriguing way, then you’re already head and shoulders better than your competition. However, none of that matters if you can’t get your brochure in front of the eyes that need to see them. Before you even worry about what the content of your brochure is going to be, make sure that you have an effective outlet for distribution that is going to get your brochure in front of the right audience.